This episode welcomes the founder of Trndsttrs Media, Jake Bjorseth, an agency that has cracked the code of selling to Gen Z. He’s worked with brands like McDonalds, L’oreal and North Face to help them understand how to connect with this generation.

Gen-Z, The Next Big Target Group with Jake Bjorseth: Trndsttrs

Every decade has its own set of challenges that push the human race further, the last one was no exception. Design Grid is a deep dive into everything unique - businesses, products and ideas. Saksham Mendiratta talks to some of the most creative people in the world, to gather their unique perspectives, strategies and ideas on what it takes to embed creativity across products and businesses. Each episode will have different themes to decode the dynamic nature of product design. No two products are the same. So, no two episodes should be either.

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Gen-Z, The Next Big Target Group with Jake Bjorseth: Trndsttrs

Gen-Z, The Next Big Target Group with Jake Bjorseth: Trndsttrs