Tech Decode: Gen Z Edition is capturing the seismic shifts transforming how young people interact with technology, commerce, and digital culture heading into late 2025. The center of this story is the way Gen Z has rapidly turned emerging technologies like artificial intelligence and mobile platforms into everyday essentials, changing how they learn, shop, and manage information.

Recent research published in the New Modes 2025 report by Commerce and Future Commerce reveals that one in three Gen Z individuals now prefers AI platforms over traditional search engines, social media, or influencer-driven content for product research and shopping decisions. AI isn’t just a tool for Gen Z, but a trusted companion in their consumer journey—23 percent report trusting AI recommendations more than human advice. Large language models like ChatGPT and Perplexity are now widely used, with 41 percent of all respondents across key English-speaking markets using them daily. Future Commerce's CEO, Phillip Jackson, describes this as a fundamental shift, where brand loyalty is increasingly forged within AI-driven channels, and brands must adapt their strategies to show up inside these “answer engines.”

This revolution doesn't stop with commerce. According to Boston 25 News, Gen Z is leading broader trends in mobile behavior, averaging more than six hours a day on their phones. Foldable devices are becoming more popular, the average device upgrade cycle is lengthening, and the push for digital wellness is strong. Nearly half of Gen Z actively limits screen time, reflecting growing awareness of tech’s impact on mental health. The smartphone itself is evolving quickly, with 2025 seeing more devices featuring on-device AI that powers intuitive voice assistants and personalized experiences.

Social media and content platforms remain major touchpoints—Pew Research Center reports that nine out of ten teens use YouTube, with TikTok, Instagram, and Snapchat also dominating attention spans. At the same time, Gen Z’s comfort with adapting to new tech is pushing the rise of “super-apps” and a growing preference for streamlined, app-less digital ecosystems.

The economic landscape is influencing Gen Z behaviors as well. Reports from Euronews detail how the group is quick to spot and circulate so-called “recession indicators”—from affordable plush toys surges on TikTok to nostalgic beauty trends—as consumer psychology shifts towards smaller, affordable treats in uncertain times. Yet, experts caution against reading too much into these viral signals, highlighting that while fun, they’re no substitute for traditional economic metrics.

What emerges is a snapshot of a generation reshaping not only their own digital journey but forcing brands and tech companies to rethink how they engage this savvy, tech-fluent audience. From AI-powered shopping and hyper-personalized apps to a more mindful relationship with devices, Gen Z’s choices are now setting the pace for the wider tech world.

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