Sign up to save your podcasts
Or
Share Gen Z with CMOs Alicia Tillman (SAP), Jamie Moldafsky (Wells Fargo), Madhur Aggarwal (Pearson) Arlene Amitirigala (Diageo) and Angela Pih (Papa & Barkley)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Gen Z with CMOs Alicia Tillman (SAP), Jamie Moldafsky (Wells Fargo), Madhur Aggarwal (Pearson) Arlene Amitirigala (Diageo) and Angela Pih (Papa & Barkley)
S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: “As a parent and a marketer, what surprised you most from what the kids shared today? And what commitment do you make, as a brand leader, to appeal to the next generation of customers?”
View all episodes
By Margaret Molloy
5
2222 ratings
S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: “As a parent and a marketer, what surprised you most from what the kids shared today? And what commitment do you make, as a brand leader, to appeal to the next generation of customers?”