House of Content

Gen Z's Nouveau Modesty Vs. Extreme Reveal


Listen Later

Two aesthetics. One algorithm. Gen Z is living through a cultural split screen—where prairie-core modesty and borderline NSFW outfits are trending side by side.

In this episode, we dig into why the same generation is romanticizing religious dress codes and wearing less than a bikini to dinner.

We unpack the rise of modesty as rebellion, the spectacle of emotional overshare, and what it all means for brands trying to pick a lane, or survive in the contradiction.


Takeaways:

  • Modesty is trending, aspirational, and algorithmic
  • Emotional nudity is the new performance art
  • The brands that win don’t play it safe—they commit to a POV
...more
View all episodesView all episodes
Download on the App Store

House of ContentBy Melissa Kontu, Christine Goos, Janni Widerholm

  • 5
  • 5
  • 5
  • 5
  • 5

5

6 ratings