Gen Z and millennials are rewriting the rules — and alcohol is no longer the main character.

In this episode, Mike Hardenbrook explores why younger generations are drinking less than ever, and what that says about culture, mental health, and connection today. You’ll learn:

• The surprising social, psychological, and economic reasons behind the “less booze, more balance” trend
• How the rise of mental health awareness and wellness culture is changing drinking habits
• Why skipping alcohol isn’t about missing out — it’s about gaining clarity, energy, and presence
• How nutrients like Vitamin B1 (Benfotiamine) and N-Acetyl Cysteine (NAC) (found in Cloud9’s Daily Restore) can help your body feel sharper, calmer, and more focused as you drink less

🎧 Tap play to learn why the next generation isn’t just drinking differently — they’re redefining what “fun” and “freedom” really mean.