Generation Zhongguo: talking GenZ in China

Gen Z’s Untouchable Lovers: Virtual Boyfriends


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Young Chinese women turn to “virtual boyfriends” in romance games for emotional fulfillment, reflecting their evasion of real relationships and evolving attitudes toward love and marriage under social pressures.


Written and produced by: HOU Xuanyan; ZHANG Hui; KANG Xin

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Generation Zhongguo: talking GenZ in ChinaBy Jarrod Watt