(Please note, this Podcast was created using generative AI (GenAI), and while our Partners review and edit it for quality purposes, GenAI can sometimes make mistakes. This Podcast is for educational and entertainment purposes only. Please consult source materials directly and seek professional advice when needed.) 

This podcast provides a deep dive into recent PMCPA rulings relevant for compliance officers working in UK Pharma. It highlights the challenges of staying compliant in the digital age, examining specific cases involving companies like AstraZeneca, Moderna and GSK. The discussion covers key compliance areas such as social media use by healthcare professionals, clinical trial recruitment, event presence, online platforms for healthcare professionals, and employee activity on professional networking sites like LinkedIn. Each case offers practical takeaways related to transparency, ethical considerations, advertising prescription-only medicines, presenting prescribing information, using case studies, and the importance of clear social media policies and training. The podcast emphasises the need for a proactive approach to compliance and staying informed about the latest regulatory developments.