The RMO & Partners Podcast

(GenAI) ABPI March 2025 Cases Unpacked: Lessons for Compliance & Ethics teams


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(Please note, this Podcast was created using generative AI (GenAI), and while our Partners review and edit it for quality purposes, GenAI can sometimes make mistakes. This Podcast is for educational and entertainment purposes only. Please consult source materials directly and seek professional advice when needed.) 

Welcome to Deep Dive, the essential podcast specifically for UK pharmaceutical compliance officers. This programme provides an invaluable shortcut to understanding the nuances of current pharma compliance, drawing directly from recent PMCPA rulings and appeals. Each episode extracts practical takeaways and game-changing insights from real-world cases, highlighting both challenges faced by companies and successful robust compliance practices. You'll learn about critical areas such as:

- Maintaining a tight grip on third-party communications and company responsibility, even when errors originate externally.
- Navigating the complexities of social media and employee conduct, understanding how blurred lines between personal and professional activity can impact your company's digital footprint.
- What truly makes an advisory board legitimate, contrasting examples where things went wrong (e.g., inducement) with those demonstrating successful, compliant engagements.
- The importance of rigorous substantiation for claims and adherence to promotional rules, even for subtle nuances in communication.
- Extending vigilance to indirect promotional channels, like conference Wi-Fi sponsorship, to avoid unintended advertising of unlicensed indications.

Deep Dive is designed to help you anticipate challenges, implement robust and effective solutions, and uphold the highest standards of patient safety and public confidence in the pharmaceutical industry.

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The RMO & Partners PodcastBy RMO & Partners