In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the team at Caylor Solutions uses GenAI to elevate productivity, scale services, and innovate new offerings. From custom tools like the "Ask Bart GPT," fractional CMO services, to enhancing the team's productivity, Bart and Zach share the AI-driven strategies that streamline operations and open new creativity within the team. Tune in to discover which tools are indispensable, how daily practice and shared learning fuel team growth, and why focusing on core capabilities over fleeting trends is key to long-term success.

Join us as we discuss:

[02:51] The Impact of AI on Work and Consulting

[05:48] Leveraging AI as a Collaborative Tool

[11:57] Tools for Enhanced Efficiency

[15:08] Custom GPTs and Their Applications

[17:57] GenAI Masterclasses for Your Team

[24:51] Demystifying AI in Marketing Teams with Mindset Shifts

[34:43] Navigating the AI Tool Landscape with Teams

[43:35] Practical Tips for Immediate Action

Resources mentioned in this episode: 

GenAI Masterclass for Team 

Caylor Solutions

ChatGPT 

HeyGen

Chasing Mission Fit by Bart Caylor

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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

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