I sat down with Raul Kraus, Senior Manager at EY, to explore the evolving role of Generative AI in the automotive industry. We discussed how OEMs are adopting GenAI, the challenges they face, and notable success stories. Raul shared insights into the regulatory differences between Europe and the US, explaining why the latter sees faster application despite fewer restrictions. We also examined the critical role of data architecture and enterprise IT transformation in enabling AI-driven innovation. Finally, Raul offered predictions for the next decade and key recommendations for automotive companies looking to stay ahead in the AI revolution.