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This podcast explores Stephen M.R. Covey's "The Speed of Trust", and its critical relevance to the pharmaceutical and biotech industries. It argues that trust is not just an ethical consideration but a key economic driver, impacting speed and cost. The podcast delves into Covey's four cores of credibility—integrity, intent, capabilities, and results—and how they form the foundation of trust. It further explores the practical application of Covey's 13 behaviors, offering a toolkit for building trust in the workplace.