Kris Harrington, president and COO of GenAlpha Technologies, is a city girl transplanted to a small farm. She's used to mastering unfamiliar territory, so it is fitting that this former financial analyst is now helping B2B OEM manufacturers figure out how to modernize their practices to sell online.  Kris's argument for why an ecommerce channel is not a "nice to have" but a "must have" is compelling for any brand considering a D2C path for growing their business.