Commerce Connect Podcast

GenAlpha’s Kris Harrington on the Value of a D2C Channel for B2B Manufacturers


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While there are many similarities to B2C ecommerce, B2B ecommerce strategy has some major differences and nowhere is that more apparent than in manufacturing. From the purpose and functionality of the ecommerce platform to the number of people involved in a purchase, the ecommerce experience for B2B manufacturing is evolving on its own trajectory. In […]
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Commerce Connect PodcastBy Digital River

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