Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the  concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?

Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?

Gender Bending for Increased Market Share

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="nofollow">https://thebuzzcrm.com/</a>

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Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react. Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="noopener noreferrer">https://thebuzzcrm.com/</a>

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Gender Bending for Increased Market Share

Gender Bending for Increased Market Share