Gene Joly (Former President - Musician's Friend, Former Sr. VP - QSC) joins Benny, Siobhán, and Cory to let us in on the insider perspective of managing iconic brands like Guitar Center, Musician's Friend, QSC and E. U. Wurlitzer at an executive level… Gene takes us behind the scenes to talk about how these businesses stayed ahead of the curve when it came to e-commerce integration, the unique perspective that led to the growth of Guitar Center's used department, the pros and cons of taking a business public vs. private, the qualities that lead to success in the business world, how the Beatles changed music merchandising as we know it and much more.