In this episode, Colin welcomes Genelle Reid, Fund Development Coordinator at Artemis Huron, to discuss the organization’s transformation from the Huron Women’s Shelter to Artemis Huron. They explore the rebranding’s deeper meaning—symbolizing protection, transition, and healing—and the expansion of services beyond crisis intervention. Genelle shares how Artemis supports women and children across Huron County through emergency shelter, second-stage housing, counselling, and the “Next Steps” transition program. The conversation also highlights community collaboration on gender-based violence, workplace safety planning, and how local residents and businesses can help through donations, sponsorships, and simple acts of support like providing gift cards.