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General Mills’ Carter Jensen on Using D2C for CPG Incubator Brands
General Mills has been around for nearly 100 years, and the food giant has been innovating all along the way. Carter Jensen is the Global Lead for Direct to Consumer at General Mills. His team works with the company’s incubator program, focused on emerging brands, using digital strategies to gain insights and test theories to […]
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General Mills has been around for nearly 100 years, and the food giant has been innovating all along the way. Carter Jensen is the Global Lead for Direct to Consumer at General Mills. His team works with the company’s incubator program, focused on emerging brands, using digital strategies to gain insights and test theories to […]