You’ve tried the courses, the frameworks, the pep talks. 

You’re smart. Your team’s capable. Your clients like you. 

So why does growth still feel like pushing a boulder uphill? 

Because “we do everything for everyone” quietly guts your margins and your mojo. 

This week’s episode, I tell the truth most won’t: generalists get ground down on price while specialists get chosen for value. 

I share how shifting one decision—owning your inch-wide, mile-deep niche—changes who calls you, what they pay, and how much respect you command. 

You’ll hear how a client stopped chasing low-fee, high-hassle work, tightened positioning, and broke past 40% net margins while doubling revenue. 

If you’re tired of being “the safe option” that gets shopped on price, this is your line in the sand. 

PS: If you’re interested, here are 4 ways I can help you right now: