How did we move from being a general software company to one servicing a specific niche?

Welcome to the Bookster podcast hosted by Simon, featuring discussions about the SaaS holiday rental software company Bookster, based in Edinburgh.

In this episode, the hosts delve into the journey of transitioning from a general software company to a specialized niche, specifically in SaaS holiday rental software. They discuss the balance between being generalists and specialists, how this shift impacts business growth, and the importance of adaptability.

The important bits

● [03.35] The importance of focusing on a niche market to drive business success.

● [12:20] How specialisation affects team dynamics and project management.

● [22:30] The challenges and benefits of becoming a specialist in a competitive market.

Questions answered

● What are the benefits of moving from a generalist to a specialist company?

● How does this transition impact team roles and responsibilities?

● What strategies can be used to successfully specialise in a niche market?

• Smashing your goals with holiday rental software