Before we dive into today’s episode, I’d like to give a big shout-out to my podcast sponsor: LeadSimple! This fantastic sales CRM will help you track everything, measure and improve your sales results, and respond instantly to leads. We’ve been using it for a couple years, and I highly recommend it. Be sure to use the referral code STEVE when you sign up at this link to get 10% off!

Salvatore Friscia is a social media expert and a property management company owner in San Diego. I’ve been really impressed with what he’s been doing on social media, including his new Property Management Social Media Bootcamp. Since he’s in the industry too, he really understands exactly how social media can work best for property managers.

A few years ago, Salvatore realized that if he wanted to dominate the industry instead of compete in it, he needed to do something different from what everyone else was doing. So, while everyone else was going to property management conferences, he focused on social media. This led to success not only locally, but in the national market.

At this point, you may be wondering whether social media is the right path for you, or if you even need to work on it at all. If you want to stay relevant, Salvatore advises, you inevitably need to incorporate social media marketing into your business. As you dive in, avoid the two big mistakes that Salvatore sees: not getting started, or handing over the social media marketing to a third-party company.

Salvatore suggests that you get leads, extend your reach, and build your business and your brand. While these are topics that he covers in depth in his aforementioned bootcamp, he’ll also cover them in this episode and offer some valuable foundational insights that you can build on. Tune in to learn about these points, as well as what you should do if your content isn’t resonating with your audience, what social media marketing has in common with dating and marriage, and much more!

 

Learn More About Today’s Guest:

Salvatore Friscia on Facebook

Salvatore Friscia on LinkedIn

Tenant Finder on Facebook

San Diego Premier Property Management on Facebook

Property Management Social Media Bootcamp

 

In This Episode:

[02:24] - Salvatore gives some insight into his unusual background that combines property management and social media.

[04:31] - Why should people, specifically property managers, care about social media?

[07:25] - Salvatore talks about the importance of online reviews, and how trustworthy people find them (even compared to personal recommendations).

[10:53] - Salvatore digs into some of what he addresses in the Property Management Social Media Bootcamp

[16:25] - What could people start doing today? What content should you put out, and how should you tell your story?

[19:21] - Salvatore talks about the 10X Growth Conference and Grant Cardone, then gives his thoughts on whether you can hand over the social media reins to one of your team members.

[25:02] - What’s firing Salvatore up in terms of social media right now?

[28:15] - Salvatore offers advice on how to increase your audience, and talks about what he does when his content isn’t resonating with his audience.

[30:47] - Steve responds to what Salvatore has been saying and shares a piece of advice of his own. Salvatore then compares the process to dating.

[33:35] - What are a few things that someone can start doing if they aren’t yet doing much social media marketing at all?

[35:16] - We learn more about what Property Management Social Media Bootcamp and what’s included in the course.

 

Links and Resources:

Sign Up for LeadSimple (don’t forget to use referral code STEVE)

Apply for The List Mastermind

Salvatore Friscia on Facebook

Salvatore Friscia on LinkedIn

Tenant Finder on Facebook

San Diego Premier Property Management on Facebook

Property Management Social Media Bootcamp

NARPM

PM Grow Summit

Grant Cardone

10X Growth Conference