ℹ️ How can B2B companies generate quality leads through website and SEO?  We were recently joined by Sam Dunning (Co-Owner @ Web Choice) as our 52nd speaker on the Ultimate Global Podcast.  

💡 Sam emphasised on the importance of having thorough customer research as the first step to clearly understand what your ideal customer persona looks like and what kind of activities they are engaging in.  

💁 One should always research about your ideal customers through LinkedIn, Google Search, review sites and by directly interacting with them. Your customers might be posting certain things on LinkedIn or listening to podcasts or sharing some content.  

So you can ideally look at the following:  

✅ Understand where your target customers are hanging out 

✅ Look at the channels where people are going to search for your product or service. 

✅ Invest your marketing budget in the top 2 performing channels that can help you engage with those warm prospects  

#everystorymatters #learnwithsaurabh #leadgeneration #marketing