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Generating New Business Fast for Professional Services (WiPS #12)
In this episode, we discuss actionable strategies for professional service companies needing to generate new business within a 30–60-day window. Whether you're falling short of quarterly goals or looking to quickly build your pipeline, this episode offers two key approaches that don't rely on traditional marketing tactics.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
0:00 - Introduction
1:04 - Common pitfalls when companies miss revenue goals
4:30 - Why marketing isn't the best solution for immediate results
5:29 - Strategy #1: Leveraging existing resources
8:34 - The importance of personalized outreach
13:00 - Tips for effective client reengagement
16:34 - Discussion on pricing strategies
22:24 - Strategy #2: Developing referral programs
28:44 - Tips for gamifying referral programs
33:07 - Best practices for simple, effective referral programs
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By Winning in Professional ServicesIn this episode, we discuss actionable strategies for professional service companies needing to generate new business within a 30–60-day window. Whether you're falling short of quarterly goals or looking to quickly build your pipeline, this episode offers two key approaches that don't rely on traditional marketing tactics.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
0:00 - Introduction
1:04 - Common pitfalls when companies miss revenue goals
4:30 - Why marketing isn't the best solution for immediate results
5:29 - Strategy #1: Leveraging existing resources
8:34 - The importance of personalized outreach
13:00 - Tips for effective client reengagement
16:34 - Discussion on pricing strategies
22:24 - Strategy #2: Developing referral programs
28:44 - Tips for gamifying referral programs
33:07 - Best practices for simple, effective referral programs