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Generating Revenue With Your Marketing Messages W/ Courtney Bowden
On today’s episode, we’re joined by Courtney Bowden, a Communications Strategist for Black Thought Leaders. Her life’s work is all about amplifying and helping black entrepreneurs to identify and clarify their brand messaging. Courtney defines a thought leader as someone who is an expert to the experts and can move people through their own actions. She is the founder of Black Market Media, a multimedia company dedicated to positioning black business leaders as global industry contenders.
Given the current political climate, people are actively looking for brands and leaders they can trust. 2020 has been a year of exposure. The people who are doing impact and purpose-driven work are elevated unlike ever before. Courtney believes the revenue and visibility a brand attracts depends on the brand’s ability to communicate the value of what it has to offer. In short, the money is in the message. Identity and authenticity are the two keys of effective branding.
Courtney explains that intention is the motivation behind why you do what you do. Ultimately, people can and will see through a brand whose intentions are not in the right place. Those who are doing the purpose-driven work have to communicate their “why” to the right people at the right time. A brand should spend much of their time on values, intention and message, and the rest will follow.
Then, Courtney addresses the significance of hiring a copywriter to hone in on your marketing. A copywriter can help you ensure your story is being told in the right way, to the right people, in the right context. Courtney combines her trade of writing with her knowledge of the science of marketing to create the most effective branding message for her clients in an organic way. A good copywriter can explode your business revenue. If you’re ready to make some money as a seasoned expert, entrepreneur or thought leader, Courtney encourages you to consider hiring a brand strategy expert or a copywriter. As the episode draws to a close, Courtney shares which person, dead or alive, she would most like to have coffee with and the question she would ask them.
Don’t forget to like, share, and subscribe!
Links:
Learn more about Courtney Bowden and check out her podcast, Think Like A Thought Leader.
Connect with Courtney on Instagram and Facebook.
Learn more about Shawn’s company Fortis Mortgage.
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By Shawn C. Williams
5
11 ratings
On today’s episode, we’re joined by Courtney Bowden, a Communications Strategist for Black Thought Leaders. Her life’s work is all about amplifying and helping black entrepreneurs to identify and clarify their brand messaging. Courtney defines a thought leader as someone who is an expert to the experts and can move people through their own actions. She is the founder of Black Market Media, a multimedia company dedicated to positioning black business leaders as global industry contenders.
Given the current political climate, people are actively looking for brands and leaders they can trust. 2020 has been a year of exposure. The people who are doing impact and purpose-driven work are elevated unlike ever before. Courtney believes the revenue and visibility a brand attracts depends on the brand’s ability to communicate the value of what it has to offer. In short, the money is in the message. Identity and authenticity are the two keys of effective branding.
Courtney explains that intention is the motivation behind why you do what you do. Ultimately, people can and will see through a brand whose intentions are not in the right place. Those who are doing the purpose-driven work have to communicate their “why” to the right people at the right time. A brand should spend much of their time on values, intention and message, and the rest will follow.
Then, Courtney addresses the significance of hiring a copywriter to hone in on your marketing. A copywriter can help you ensure your story is being told in the right way, to the right people, in the right context. Courtney combines her trade of writing with her knowledge of the science of marketing to create the most effective branding message for her clients in an organic way. A good copywriter can explode your business revenue. If you’re ready to make some money as a seasoned expert, entrepreneur or thought leader, Courtney encourages you to consider hiring a brand strategy expert or a copywriter. As the episode draws to a close, Courtney shares which person, dead or alive, she would most like to have coffee with and the question she would ask them.
Don’t forget to like, share, and subscribe!
Links:
Learn more about Courtney Bowden and check out her podcast, Think Like A Thought Leader.
Connect with Courtney on Instagram and Facebook.
Learn more about Shawn’s company Fortis Mortgage.