How do you determine the ROI on your marketing and sales investments?
Unfortunately, most marketers focus on the conversion rate - say 5%.  But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?

How do you determine the ROI on your marketing and sales investments? Unfortunately, most marketers focus on the conversion rate - say 5%. But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?

How do you determine the ROI on your marketing and sales investments?
Unfortunately, most marketers focus on the conversion rate - say 5%. &nbsp;But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?
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Generating ROI:  The other 93%

Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

Business

Entrepreneurship

Marketing

Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits. Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

Provocative questions, innovative models &amp; new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

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Generating ROI: The other 93%

Generating ROI: The other 93%