"Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently."

Melanie, Director of Content at Foundation and best-selling author of The Content Fuel Framework, joins us to discuss the inspiration behind her book, how her journalism background has shaped the way she thinks of content, and the effective strategies all marketers should be employing.