This episode explores the emerging trend of preteens, particularly Generation Alpha, becoming a significant demographic in the global skincare industry. The discussion covers the experiences of young consumers like Molly from Sydney, the market dynamics driven by these young customers, and the societal implications of early exposure to beauty standards. Expert insights reveal both potential risks, such as increased appearance anxiety, and possible benefits like self-expression. By examining personal stories and expert opinions, the episode provides a nuanced look at how consumerism, childhood, and identity intersect in the age of digital media.

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