Ten years ago,  Carla Berg made a brand out of the notion we could “bounce” through retirement. The typical ads pitched at Boomers back then were about as interesting as “pablum on toast,” she says. A former ad agency owner and newspaper columnist, Carla should know. She has been helping people craft persuasive prose for four decades. She has also had her own ‘bouncing’ career designing solutions for clients in business, politics, law and government. This decade, she has been especially focused on helping doctors and patients communicate. The Blog can be found bouncingboomersblog.com.