Marketing is all about knowing your audience and how to reach them. In this month's podcast, Makayla sits down with Rethink's Co-Founding Partner, Corie Royer, to discuss the intricacies of developing a strategy that fits each unique generation and how you can avoid common missteps others may not have.

Want to watch the ads we've referenced? They're linked below!

Dove Pro Age - https://youtu.be/Ff7bVFEaXSQ

AARP - https://videos.aarp.org/detail/video/4834178739001/millennials-show-us-what-%E2%80%98old%E2%80%99-looks-like---aarp

Diet Coke - https://youtu.be/5oEBYmgJLIg?si=nWmSiiO0S-78Z9UR