When we draw lines at different generations, it's easy to make comparisons of experience.

We might look at Baby Boomers and wish we could have grown up in a time where houses were more affordable. We might look at younger generations and think that they have it so much easier, growing up in a world where they'll never have to look up basic information in a paper encyclopedia.

Ashley Fell is a social researcher, and Director of Advisory at McCrindle Research. Together with Mark McCrindle, she has written a brand new book: Generation Alpha: Understanding Our Children and Helping Them Thrive. Ashley joins this episode to talk about Generation Alpha and how they fit together with other generations, whether it's helpful to create generalisations about generations, and how we can better understand those who may have grown up at different times to us.

Ashley Fell is on Twitter @AshFelll, and her new book is Generation Alpha, which is out now.

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What Shall We Do About...? is hosted and produced by Sam Robinson, who is on Twitter @samsquareeyes.