In this episode of the NOOCI Podcast, Steph chats with Charlotte Yau, founder of Muihood, about blending Traditional Chinese Medicine with modern skincare and wellness. Together, they explore what it means to embrace cultural identity, create products with integrity, and build a brand around the concept of generational health. From childhood memories of gua sha and herbal broths to navigating wellness trends in today’s noisy landscape, Charlotte shares how Muihood simplifies TCM for a new generation—making it approachable, effective, and deeply personal.