In her second appearance on No More Waffle, Dani Nash joins Ben Madden to dive deeper into the hard truths about estate agency.

This episode focuses on the one thing Dani says could transform the consumer experience overnight: communication.

They discuss why honesty between agents and clients so often breaks down, whether consumers sometimes “get the service they deserve,” and how trust is damaged when buyers fudge budgets, timelines, or positions.

The conversation then shifts to the rise of acquisitions, the corporate vs. independent debate, and what happens when the industry consolidates.

Dani and Ben also tackle generational differences in the workplace, whether younger agents are really less committed, and how smart recruitment, psychological safety, and culture could shape the next decade of agency.

It’s a candid, challenging episode that speaks directly to both property professionals and the consumers they serve.