Bulbshare Future Voices

Generative AI and its impact on the market research industry

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Generative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning.

Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Francesco Benincasa as we discuss what generative AI will mean for customer insights.


Covering:

  • AI vs human intelligence: Addressing the ChatGPT paranoia… ‘You won’t be replaced by AI, but you might be replaced by someone using AI’.


    • On the precipice of opportunity: How generative AI could supercharge scalability and speed for researchers everywhere.


      • More meaningful research: Can generative AI empower a more conversational, collaborative approach with customers? 


        • The ethical considerations: What do researchers need to consider when implementing generative AI into their reports and surveys?


          • Featuring:

          • Sibulele Mjali: Senior Insights Manager at Premier Foods


            • Francesco Benincasa: CEO at Smarter.ai


              • Juan Planillo: Head of Product at Bulbshare


                • Mamta Mithal: Senior Research Manager at Bulbshare
                  • ...more
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                  Bulbshare Future VoicesBy Bulbshare