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The transformative impact of Generative AI (GenAI) on digital marketing, highlighting its significant opportunities, inherent challenges, and projected future. It details how GenAI is revolutionizing core marketing functions such as content creation, personalization, and search, shifting the paradigm from traditional SEO to Generative Engine Optimization (GEO). The document also addresses the financial returns and operational efficiencies gained by early adopters, while concurrently examining crucial ethical considerations like bias and data privacy. Ultimately, the text emphasizes the need for a strategic balance between human ingenuity and machine intelligence to successfully navigate this evolving landscape.