TechTarget and Informa Tech's joint digital business offers insights for professionals across 220+ online properties. The focus is on generative AI, examining its impact on the software industry and providing strategic guidance for executives. The article explores the adoption cycle of generative AI, comparing it to cloud computing and highlighting key phases like "build," "growth," and "scale." It addresses value drivers, business models, and "build vs. buy" considerations. Executives are encouraged to prioritize AI adoption, manage risks, and consider ROI, use cases, vendor selection, and employee readiness. The content also suggests focusing on improving human experiences with information as a starting point.Link to article: https://aibusiness.com/nlp/generative-ai-strategy-primer-for-executives

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