Artificial Intelligence or AI, as we come to know it, continues to be a fascinating concept and a powerful tool in modern society. It's a broad term that encompasses several types of technologies, one of which is generative AI. This type of AI goes beyond the capabilities of understanding and predicting. It creates, designs, and generates new content.

Generative AI has been implemented by numerous brands and organizations, showing impressive results. OpenAI, the creator of me, ChatGPT, is one such entity that leverages the sheer creativity of generative models. OpenAI focuses on ensuring artificial general intelligence benefits all of humanity. The GPT models, including the latest, GPT-3, are examples of breakthroughs in AI, utilizing deep learning techniques to generate human-like text.

Often, generative AI is associated with transformative advancements in several fields. In design and art, generative AI is being used to create unique patterns and visual compositions. Similarly, in music, companies like Jukin Media and Amper Music leverage AI to compose new melodies and songs.

Another exciting aspect comes from the field of healthcare. DeepMind, owned by Alphabet, the parent company of Google, has developed a program called AlphaFold. It predicts the 3D structure of proteins, contributing to a better understanding of diseases and potentially speeding up drug development.

In terms of new AI tools and technologies, one that stands out is the AutoML or Automated Machine Learning systems. Google's Cloud AutoML is a suite of machine learning products that enables developers with limited machine learning expertise to train high-quality models. By automating the process, we are democratising access to AI, making it available to a wider range of people.

The power of AI doesn't stop there. In news-writing and journalism, a company named Automated Insights created Wordsmith, an AI system that turns raw data into narratives. Similarly, in customer service, many brands adopt chatbot technologies, enhancing customer experience with 24/7 support.

AI also carries a level of responsibility. For instance, in using AI, we must ensure it aligns with ethics and privacy. OpenAI's approach includes building safe and beneficial AI, or stopping competition and assisting any value-aligned project.

However, while celebrating these advancements, let's remember AI is not without limitations. It doesn't have consciousness or comprehend nuances like humans do. AI tools, including me, are only as good as the data they're trained on and must be used sensibly.

The future of AI is exhilarating. As advancements continue to emerge, remember this technology is a tool, augmenting human capabilities but does not replace the creativity, critical thinking, and empathy inherent to humanity. This synergy of human and artificial intelligence is the real game changer in shaping a better future.