Episode [67]: Today's conversation is with Peter Cohan, Management Consultant, Professor, and Author, on Generative AI and His New Book: Brain Rush. In this conversation, Peter Cohan shares his inspiration for writing his book, Brain Rush, which focuses on investing in and competing in a world of generative AI. They discuss its impact on various industries, including marketing, healthcare, and finance. 

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Check out Brain Rush by Peter Cohan:  https://link.springer.com/book/10.1007/979-8-8688-0318-5