Next Generation Design

Generative Design & Integrated Validation

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Generative Design is a relatively new concept in the engineering and manufacturing space. As product innovators have become more comfortable with the idea of artificial intelligence integrating into their workplace, we’ve seen how far their capabilities have grown. 


In this episode, I’m joined by Siemens Executives Tod Parrella, Product Manager for NX Design and Boris Lauber, Product Manager at Additive Manufacturing Simulation. We discuss what Generative Design entails, how human interaction has influenced the use of AI systems, as well as the possibilities and predictions we have for how it will be optimized in the future. 


It’s an exciting world we live in and the scope of possibilities that these design practices will offer is boundless. If you’re interested in learning more, tune into Episode 5 of Next Generation Design!


Some Questions I Ask:

  • What does Generative Design mean? (0:45)
  • What are the risks and benefits in using a Generative Design approach? (5:28)
  • What are the different ways this technology is being leveraged? (12:51)
  • Why would a company be driven to consider Siemens and NX over others currently on the market? (15:24)
  • How does Siemens theme of ‘Today Meets Tomorrow’ tie in with Generative Engineering? (20:45)
  • What are some of the possibilities for future function and capability of Generative Engineering? (22:30)
  • What is the one suggestion you have for companies who aren’t yet leveraging this technology in their process? (24:41)


    • In This Episode You Will Learn:

    • How Generative Design plays a role in company work flow (2:56)
    • How design methodologies have shifted as a result of Generative Design (3:36)
    • Optimization and leveraging of Generative Design (4:12)
    • The importance of engineers in the design process (7:19)
    • How Generative Design approaches have given engineers success in the past (8:25)
    • How system performance is optimized due to Generative Design (12:59)
    • How Generative Design will assist with innovation in the design process (19:19)
    • How human interaction integrates with Generative Design (22:49)


      • Connect With Jennifer Piper:

      • Company Website
      • Linkedin


        • Connect With Boris Lauber:

        • Linkedin


        Connect With Tod Parrella:

        • Linkedin

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