This source from datapro.news outlines the significant shift from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO), where AI synthesises information for search results. It emphasises the crucial role of data engineers in adapting to this change by focusing on structured, AI-accessible data. The article provides a playbook for data engineers, covering essential actions like implementing robust data structuring, developing AI-optimised pipelines, enhancing data quality, fostering cross-functional collaboration, and continuously monitoring GEO performance. Ultimately, it argues that embracing GEO is vital for businesses to maintain visibility and authority in the evolving search landscape.

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