I had the pleasure of speaking with Philip Lunn, a pioneer in generative AI and visual technologies, about how image generation is reshaping the automotive design landscape. We delved into his journey from virtual reality and visual effects to developing tools that streamline and enhance design processes. Philip shed light on the real-world applications of generative image technology in the automotive sector, from accelerating design cycles to enabling more immersive and iterative visualisation. We also unpacked the broader industry impact, ethical considerations around IP and authenticity, and the challenges of deploying this tech at scale. A forward-looking conversation on where automotive design is headed in the age of GenAI.