For ages, marketers and business owners have been taught to start a brand with the brand identity when building a brand, and a great part of it is a distinct name followed by branding elements: Classic Branding 101, right?

After all,  if you are not memorable enough, how will your customers distinguish you from your competitors and the next best alternative?

While this will be forever true in most cases, Today we are going to talk about generic consumer products with a laser focus on one of the most popular brands in North America: The PC and No Name Brands. Stay tuned!