CJ founded Sal's Shoes in late 2013 after being unable to find an organisation that could tell her where her young son Sal's donated outgrown shoes would end up walking again. Fast forward less than 18 months, and Sal's Shoes, equipped with a logo, a website, a Twitter account and a Facebook page, has to date collected over 8,000 pairs of outgrown kids shoes and found them new feet in 8 countries worldwide, including in the UK.