Ya'akov had to flee his family because of how he deceived his father to obtain the blessing that was his in the first place and he meets with God at Bethel. From there, he becomes even more acquainted with deception at the hands of Laban, but as the victim, not the perpetrator. During this time, God humbled Ya'akov, brought his flesh low so he could live in the Spirit. It's a pity that the descendants of his grandson Ephraim chose to live by his fleshly example rather than his spiritual example.