After feeling ruined by the decision of his sons to kill every man at Shechem as vengeance for the raping of their sister Dinah, Jacob is directed by God to return to Bethel and remember the one who called Him when he was running from his brother Esau. This is a moment of renewal, of casting down all idols and resuming Godly authority in his household. God reveals Himself to him again and reinforces his new identity, not as Jacob the deceiver but as Israel, the one for whom God fights!