The Black Box Podcast

Genevieve Ascencio: Being a Communications Professional at a Fortune 100 brand, working with celebrities including Jay-Z & Dwyane Wade and the importance of mental health

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Welcome to The Black Box Podcast with Burton Chawla. This is a conversation with industry leaders in the sports and entertainment world.


In this episode, Burton (and Savannah Hart) talk with Genevieve Ascencio, Director of Brand Communications at PepsiCo. They discuss building relationships, working in-house versus at an agency, the role of public relations and balancing athletes' mental health with the brand obligations.


Please rate, review, and subscribe wherever you listen to podcasts and follow the show @theblackboxpod on Instagram and @blackboxpod on Twitter.

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