Welcome to the Advertising Ascendancy Podcast with host Emily Bloom and special guest Geneviève Beaulieu co-founder of NUDA. We delve into the inspiring journey of NUDA, from concept to sunless beauty revolution. Tune in as we introduce Solar Glow, NUDA's groundbreaking SPF product, and discuss the challenges and triumphs of direct-to-consumer (DTC) marketing. Explore NUDA's branding philosophy centered around consistency, lifestyle, and customer focus, and learn about entrepreneurial growth, team expansion, and embracing change. Discover the importance of self-care and balance in entrepreneurship, and get a sneak peek into NUDA's future and continuous innovation all on this episode of the Advertising Ascendancy Podcast.

00:00 Welcome to the Advertising Ascendancy Podcast with NUDA's Geneviève Beaulieu
00:38 The Inspiring Journey of NUDA: From Concept to Sunless Beauty Revolution
02:14 Introducing Solar Glow: NUDA's Groundbreaking SPF Product
05:23 The Challenges and Triumphs of Direct-to-Consumer (DTC) Marketing
11:09 NUDA's Branding Philosophy: Consistency, Lifestyle, and Customer Focus
13:55 Entrepreneurial Growth: Expanding the Team and Embracing Change
19:55 The Importance of Self-Care and Balance in Entrepreneurship
24:12 Looking Ahead: NUDA's Future and Continuous Innovation
26:17 Closing Thoughts and Gratitude