That Worked

Genevieve Bellaire - Founder & CEO of Realworld: Transitioning from B2B to B2C, Launching a Zero to One Product, and Creating a Category


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Genevieve Bellaire is the Founder and CEO of Realworld. Realworld is your companion for navigating the journey of adulthood. They help you "get it together" by simplifying and streamlining your finances, health, career, and household. 


Prior to Realworld, Genevieve received her JD and MBA from Georgetown University and spent time at Goldman Sachs before ultimately launching Realword. 


In this episode, you’ll learn:

  • How to build your MVP as a non-technical founder
  • How to transition a B2B business to a B2C business
  • How to create a marketing strategy for a zero to one product
  • How to leverage your network for mentorship/advisory support
  • The importance of utilizing AI to meet the consumer’s need for automation 


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That WorkedBy Callan Harrington