Genevieve Piturro is all about PURPOSE! She was a successful television marketing executive until she dramatically changed the direction of her life. She found her true purpose when a sudden inner voice challenged her life as she knew it. In 2001, she founded the hugely successful national non-profit, Pajama Program, when a six-year-old girl’s question changed her life forever and she jumped off the corporate ladder! This year, the Program celebrates its 20th anniversary, having delivered more than 7 MILLION magical gifts of new pajamas and new books to children through their 63 chapters across the U.S.

She has been interviewed on and in many local and national media including most recently, Hallmark’s Home & Family show, OPRAH, TODAY, GMA, The Early Show, CNN, Fox & Friends, O Magazine, Forbes, The Wall Street Journal, and Parenting Magazine. Genevieve rang the Nasdaq Stock Market Opening Bell in 2016.  She has been the recipient of many local and national awards as she inspires others to listen to their heart-voice in pursuing their passions. Genevieve lives in Irvington,  NY with her husband, Demo DiMartile. Please visit www.GenevievePiturro.com for additional information.