GenoPalate is a nutrition intelligence company, with the mission to change food-buying behaviors in the future to fight obesity and diabetes. The technology is based on nutrigenetics, using DNA information to create personalized nutrition and eating plans for each person. In this fascinating conversation with Sherry Zhang, she talks about her background in microbiology and the previous companies she founded, before creating GenoPalate. We also discuss some recent books we have found to be impactful, and the future of where GenoPalate can go in the future. 

Topics in this episode

User experience of GenoPalate 

Obtaining and providing DNA data 

How this information forms behavior changes for users

The secret of success for consumer wellness products

The biggest hurdles in getting this business off the ground

The process of finding mentors and building relationships

Book Recommendations

Think Bigger, by Michael W. Sonnenfeldt

Category Creation, by Anthony Kennada 

Deep Medicine, by Eric Topol

Business Adventures, by John Brooks 

Flip the Script by Oren Klaff

Contact Info

Website

Email: [email protected]