Brands talk about community, but are they truly building one? In the latest episode of Genuin Connections, Genuin CMO Matt Wurst sits down with David Teicher, Co-founder & CEO of Qru, to explore what brands get wrong about community-building—and how to do it right.

Key takeaways:

🔹 Niche, engaged communities drive deeper impact than mass reach

🔹 Loyal customers are often overlooked in favor of new acquisitions

🔹 Smaller, passionate creators offer more authenticity than mega influencers

🔹 Staying culturally relevant is an ongoing challenge, not a one-time win

🔹 Authenticity and human connection are the foundation of real engagement

A must-listen for brands looking to rethink their approach to content, culture, and connection. Catch the full conversation now.