As the demand for great produce continues to grow around the world, branding has become more important than ever. This week Kendi Burness-Cowan speaks with Bevan Eatts, Executive Chairman of the Southern Forests Food Council. Bevan discusses the investment in and the passion of the 280 producers behind Genuinely Southern Forests. 

Raising the profile of the region’s diverse producers has strengthened the region’s economy by opening domestic and export opportunities. Already the Genuinely Southern Forests brand has proven a hit in metro Perth, but Bevan has his eye on even bigger goals.